HOW TO CREATE A GREAT TAGLINE

Someday the years of struggle
will strike you as the most beautiful
SIGMUND FREUD

Why use a Tagline for your latest Novel?  Because it gives your reader more information about you and about your book.  It is different from the short synopsis you place on the back cover. The tagline is a great way to hook the interest of readers who have little time, and the online surfers, who usually allow ten seconds to read it, become interested and buy it.  Authors use Taglines for their books—Advertisers use Taglines for marketing products, and Movies have had Taglines since the early 1900’s.

These marketing slogans have proven their worth by lasting years and years, without change. Here are a few advertising Taglines still in use:  “KFC’s “Finger Lickin’ Good”, Wheaties, “Breakfast of Champions, and the one for the Army: “Be all you can be”.

The first movie released with a tagline was a Poster designed by Jules Cheret, a Frenchman, promoting a short film in 1890.   In 1895, they depicted an actual Train Scene from the film “Arrival of a train”.  In 1910, the studios produced their own, with special border art, titles, Studio logos, and “slogans” or Taglines.  Did you know the Number One Tagline from all Movies is 1979’s “ALIEN”—“In space, no one can hear you scream.”   

    To continue,—you need a Tagline for your novel. Let us assume your novel is a love story. Here are a few thoughts that will make a tagline effective.

  What is the conflict or basis of the story (love or career)—what is the meaning of your story (can she do both?)—Emphasize an important quality of your character (Determined, stubborn)—Highlight something distinctive about the novel (does love win?)—Inspire the reader’s curiosity, by not telling all, but just enough to interest them—the genre of the novel? (Romance, Young Adult).

  Start each word with the same letter: Example, Bewitched, Bothered and Bewildered.

Rhyming:  Love came to her in a dream…but was it all a scheme? The tagline tells you it is a love story, with a mysterious character, and it may not turn out well.

Try a short, dynamic tagline like: “Love hurts.”  Sometimes the shorter the tagline, the more interest in your book, and the urge to buy it.

If you quote something in the novel, maybe what your character says, use it as a Tagline. Your fans will recognize it and the result will be an increased enthusiasm for your book.           

Because of the importance of your Tagline, you may want to enlist the help of someone.

However, whatever you do, keep trying new combinations until the right one is found.

Here’s to a successful TAGLINE, Paula

 

              HONORING ALL MOTHERS

Death_to_stock_photography_bonus_floral_4

All that I am or hope to be, I owe to my angel Mother.”  Abraham Lincoln

 

It was not that long ago that the first celebration of Mother’s Day occurred, when Anna Jarvis, in 1908, held a memorial for her mother at St. Andrew’s Methodist Church in West Virginia.

 It became an official U.S. holiday in 1914, and is celebrated yearly on the second Sunday in May.  Soon after, Hallmark Cards and other companies started selling Mother’s Day cards. The Holiday grew, and grew until now, weeks before, all stores are filled with flowers, candies, perfumes and jewelry to give mother..

However, there is more to Mother’s Day than Gifts. It is a time to show your thanks for all the times she was there for you, and still is— with deeds done without asking —with kindness, compassion,  and strength given you to cope with life’s ups and downs, and for guiding you through tears and smiles, all with an unconditional love.

Try speaking from your heart, thanking her for the all she has done in guiding you to become the person you are

            Happy Mother’s Day to all Mothers… Paula

DOES THE FIRST LINE OF YOUR STORY POP?

 

book-bored-college-education-41943.jpegNo tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader― Robert Frost

 

 

DOES THE FIRST LINE OF YOUR STORY POP?

 Do you want the opening line of your novel to stimulate the reader to continue? If the first sentence of your novel is boring, then the reader will put the book down, never to return.

So, put away the proverb. Erase it from your mind, because First Impressions do count, when writing.

There are many great works of literature that offer a peek into the story with their opening sentence. One you will surely know is a classic novel, written in 1859, that is still being read and discussed by university lecturers: A TALE OF TWO CITIES by Charles Dickens.

 “It was the best of times, it was the worst of times.”           

To this day, it is quoted over and over; remembered by all because it told you just enough to peak your curiosity. Your first sentence should suggest something about your story, be it character driven or driven by the plot?

If it is character driven, a wonderful example is LORD JIM, By Joseph Conrad, which was published as a serial between 1899 and 1900.

           “He was an inch, perhaps two, under six feet, powerfully built, and he advanced straight at you with a slight stoop of the shoulders, head forward, and a fixed from-under stare which made you think of a charging bull.”

The first sentence could be an introduction to the plot of the book like 1984, written by George Orwell, and published in 1949:

                       “It was a bright cold day in April, and the clocks were striking           thirteen.”  

Many novelists begin their story without putting down the first sentence. Knowing how important that first sentence is causes many to think and re-think before taking action. Sometimes, getting into the story, leaning more about your characters or where the plot is taking you, may alleviate any discomfort and allow you to return to the beginning, to put that first sentence down.

Happy Writing, Paula