CONFUSED ABOUT KEYWORDS?

 

SEO-keywords

I was also, until I found a Booklet with the best advice, and easy to understand information on the subject of keywords.

What are Keywords?

They are the words and phrases that searchers enter when looking for something on the web. The search engines like Google, Bing and Yahoo scan websites, for these words

Example:  You have a website catering to baking and selling pies؅—a customer types in pies, and receive a list of websites selling pies.  However, you specialize in Apple Pies. You need a more specific phrase other than “pies” such as “Best Apple Pies”, which may offer a list of potential customers interested only in apple pies. Choosing the right keywords can bring you success by bringing the search engines to all websites specializing in best apple pies, rather than pies.

Before you make this important decision, think like a customer and type in all keywords relevant to apple pies. Google suggests about 15-20 keywords. If you are a prime member of Amazon, you can download, FREE, books on Keyword planning.  For Google click below:

(https://adwords.google.com/home/tools/keyword-planner/ ) .

Did you know that statistics show that when people search on line, the landing page gets clicked on 70% of the time.  So, the landing page needs Keywords. However, search engines crawl over each page of your website. Hence—all pages should contain the keywords your audience is searching for, thereby improving maximum visibility of the website.

Do you write Articles or a Blog?  Use a keyword relevant to what the article is about, or the topic of your Blog.  They should be placed in two places, as suggested by the Reference Guide. First, place your keyword in the title—next, once in the article body, especially in either the first or last paragraph.

Well, we are not baking apple pies—we are Writers, and authors, who need to find the best Keywords for our latest story. Test it now by typing in keywords relevant to your genre, be it History, Thriller, Romance, Young Adult, or Horror, and see what keywords fit. You should come up with lots of good choices, which you can use over and over.

For more information, including :Common Keyword Mistakes”, How to Know if you have the Right Keywords, Search Volumes, and more,  pick up the book below:

‘THE UNTIMATE SEO KEYWORD REFERENCE GUIDE”
by Gary Bernier and Stephen Semple.

Happy Searching,
Paula

 

              HONORING ALL MOTHERS

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All that I am or hope to be, I owe to my angel Mother.”  Abraham Lincoln

 

It was not that long ago that the first celebration of Mother’s Day occurred, when Anna Jarvis, in 1908, held a memorial for her mother at St. Andrew’s Methodist Church in West Virginia.

 It became an official U.S. holiday in 1914, and is celebrated yearly on the second Sunday in May.  Soon after, Hallmark Cards and other companies started selling Mother’s Day cards. The Holiday grew, and grew until now, weeks before, all stores are filled with flowers, candies, perfumes and jewelry to give mother..

However, there is more to Mother’s Day than Gifts. It is a time to show your thanks for all the times she was there for you, and still is— with deeds done without asking —with kindness, compassion,  and strength given you to cope with life’s ups and downs, and for guiding you through tears and smiles, all with an unconditional love.

Try speaking from your heart, thanking her for the all she has done in guiding you to become the person you are

            Happy Mother’s Day to all Mothers… Paula

Little Did I Know

That many of my readers only know me by my blogs. So, in deference to my usual Blog, I am responding to requests of more information about myself, my goals, and family.

I am an avid reader of helpful articles on writing from many sources—some are bloggers happy to share their knowledge; magazine articles, the opinions of successful authors, and the internet. All have helped me and continue to educate and guide me to move forward as an author.

I can listen to most any kind of music, old and new and enjoy it all; love live theater, dining out, not much of a sports fan, except figure skating and college football. All in all, I love to be entertained.max birth 011

 

I have three beautiful grown daughters, and three amazing grandchildren, two boys and one girl. My first name is Pauline and I used my mother’s maiden name as my pseudonym. Standing behind me, in the photo shown, is Dean and Max, and next to me is Kaelyn. My life is full and busy keeping up with the three of them, and I cherish every minute of it. Also, I can’t forget my dogs, both from shelters.

I have written four books to date with a fifth in its final editing stages. I began my first book as a teenager, writing about growing up in the Bronx, in the late 1940’s and early 1950’s. I sent it to a well-known publisher in New York, and it was rejected because they did not believe I brought my characters to life. Years later, I re-wrote the book, having had a few more life experiences, and self-published it. “Jack of Hearts”, was published as an e-book and then printed. It did well and I was proud to have completed one of my goals.

The 2nd, 3rd, and 4th Books are a fantasy series, based loosely on Irish mythology, titled Hidden Hills. This led to many believing I am committed to writing only fantasy. I do love magic, and the supernatural, but I also love a good romance, an exciting action novel, mysteries and definitely anything having to do with space, and science fiction.
My latest is a romantic novella with a paranormal touch. The first four can be found on Amazon, Barnes and Noble and other e-book sellers. My novella “Steered by Destiny” will be available very soon.
In the meantime, please feel free to contact me with any questions you might have. http://www.paulaperron@hotmail.com

Happy writing,
Paula

STEPS TO CREATING YOUR CHARACTER

When I wrote my blog in May, 2017, “HOW TO BUILD A FICTIONAL CHARACTER,” I promised more on the subject of bringing characters to life. Today, we will cover the character driven story.`

First: Decide whether to create your character from inside out (first person) or outside in (third person). If writing in the first person, you have access to your character’s appearance, thoughts and events.  If writing in the third person, the reader is detached from the character and relies on others for information.

When introducing all characters, especially your main character, your Second action is to apply the five W’s:  WHO, WHAT, WHEN, WHY and WHERE.  Remember, every character has a purpose; is driven by circumstances, and wants something.  If the five W’s do not apply to all characters, consider not naming or omitting them entirely. (Characters do think, feel and act, like real people.)

WHO is your character—male or female,  age, occupation?

WHAT is the purpose, need, or circumstance?who-what-where-when-why[1]

WHEN does your story begin—year, period of time?

WHY is character taking the course of action?

WHERE does your story take place?

Other traits to consider when introducing characters:  Is your character capable of surprise, or disappointment? Are your main characters convincing or always not clear about what he or she wants?

When working I n the first person, because you have access to a character’s thoughts and actions, you can create a rich, imaginative, person—observing their every move and reaction.  Hint: In describing appearance, why not give your character one distinguishing feature—one your reader can relate to.

EXAMPLE: “When first we meet, I tend to give the impression of weakness and vulnerability, but once you know me, you will find I am a strong- and resilient individual, determined to have my own way.”

When writing in the third person, you introduce your character by reporting a first impression given by another. However, you can use the same dramatic descriptions of appearance and actions.

EXAMPLE:   “When first meeting Alison, one would consider her weak and vulnerable, but later find she is of strong character, resilient, and determined to have her own way.”

I have used both first person and third person, and while I find third person easier, I love having control of the inner thoughts of my protagonist, something a person on the outside cannot see or feel.

Like this post, or have suggestions?—Send me your thoughts, and what you want to read next.

Blog –May, 2017:  HOW TO BUILD A FICTIONAL CHARACTER

Happy writing, Paula
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DOES THE FIRST LINE OF YOUR STORY POP?

 

book-bored-college-education-41943.jpegNo tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader― Robert Frost

 

 

DOES THE FIRST LINE OF YOUR STORY POP?

 Do you want the opening line of your novel to stimulate the reader to continue? If the first sentence of your novel is boring, then the reader will put the book down, never to return.

So, put away the proverb. Erase it from your mind, because First Impressions do count, when writing.

There are many great works of literature that offer a peek into the story with their opening sentence. One you will surely know is a classic novel, written in 1859, that is still being read and discussed by university lecturers: A TALE OF TWO CITIES by Charles Dickens.

 “It was the best of times, it was the worst of times.”           

To this day, it is quoted over and over; remembered by all because it told you just enough to peak your curiosity. Your first sentence should suggest something about your story, be it character driven or driven by the plot?

If it is character driven, a wonderful example is LORD JIM, By Joseph Conrad, which was published as a serial between 1899 and 1900.

           “He was an inch, perhaps two, under six feet, powerfully built, and he advanced straight at you with a slight stoop of the shoulders, head forward, and a fixed from-under stare which made you think of a charging bull.”

The first sentence could be an introduction to the plot of the book like 1984, written by George Orwell, and published in 1949:

                       “It was a bright cold day in April, and the clocks were striking           thirteen.”  

Many novelists begin their story without putting down the first sentence. Knowing how important that first sentence is causes many to think and re-think before taking action. Sometimes, getting into the story, leaning more about your characters or where the plot is taking you, may alleviate any discomfort and allow you to return to the beginning, to put that first sentence down.

Happy Writing, Paula

 

 

LET’S TALK ABOUT ROMANCE

”The course of true love never did run smooth”—-SHAKESPEARcple with heart                                                                        On Valentine’s day everyone thinks of Love and Romance.  Whether young or old, the day invokes memories.

If you are a Romance Writer, you are always interested in learning more about how to move your readers from a first kiss, to a breakup and finding a new love.  As an author, you try to find a new approach to an old story.  Boy meets girl.  Boy loses girl. Boy gets girl back and they live happily ever after—End of story.  Or is it?

Most books, regardless of genre have an attraction somewhere on the pages, even if it is a sub-plot. As a writer, it is your job to make your readers care about your characters, their lives, and their relationships with others.  Only in fairy tales do the characters live happily ever after.

Boy meets girl.  She is beautiful, smart, and well endowed.  He is handsome, brilliant, and successful. Perfect!—Right?   NO! Everyone has faults, problems, and dreams. So must your main characters.  Give her some quirky habits. Allow him to have secrets.

There are subtle techniques to keep your readers interested.  Special words help your readers turn the page (She heard his footsteps advance toward her and her heart jumped with excitement) Or, whisper into your reader’s ears to trigger a memory.(He heard a familiar voice and a pit formed in his stomach).

But, let’s talk about writing an actual romance.   We can convey love without saying a word. That is where the “show, don’t’ tell” comes in. A touch, a look, the memory of a shared experience, can say a lot. There is no need to say the magical three words.   Writing about Love is difficult. You have to work harder to convey it without saying it.

Another question:  How to create suspense through flirtations?  To be a good writer, one must learn to be both a seducer and a lover.  Begin with flirtations, luring the reader into your world.  Is she a teaser, promising much but giving little?  Is he not what he seems? Learn to master the art of dangling a carrot before your reader.  Plant the idea and your reader will crave the answer. There should be tension, and anxiety between both characters.  Without it, your reader will not experience any pleasure at the end of your story.

This is a condensed version of a wonderful issue of Writer’s Digest, for February, 2018.  If you do not already have a subscription, you are missing a great magazine.

Happy Writing, Paula