I was also, until I found a Booklet with the best advice, and easy to understand information on the subject of keywords.

What are Keywords?

They are the words and phrases that searchers enter when looking for something on the web. The search engines like Google, Bing and Yahoo scan websites, for these words

Example:  You have a website catering to baking and selling pies؅—a customer types in pies, and receive a list of websites selling pies.  However, you specialize in Apple Pies. You need a more specific phrase other than “pies” such as “Best Apple Pies”, which may offer a list of potential customers interested only in apple pies. Choosing the right keywords can bring you success by bringing the search engines to all websites specializing in best apple pies, rather than pies.

Before you make this important decision, think like a customer and type in all keywords relevant to apple pies. Google suggests about 15-20 keywords. If you are a prime member of Amazon, you can download, FREE, books on Keyword planning.  For Google click below:

(https://adwords.google.com/home/tools/keyword-planner/ ) .

Did you know that statistics show that when people search on line, the landing page gets clicked on 70% of the time.  So, the landing page needs Keywords. However, search engines crawl over each page of your website. Hence—all pages should contain the keywords your audience is searching for, thereby improving maximum visibility of the website.

Do you write Articles or a Blog?  Use a keyword relevant to what the article is about, or the topic of your Blog.  They should be placed in two places, as suggested by the Reference Guide. First, place your keyword in the title—next, once in the article body, especially in either the first or last paragraph.

Well, we are not baking apple pies—we are Writers, and authors, who need to find the best Keywords for our latest story. Test it now by typing in keywords relevant to your genre, be it History, Thriller, Romance, Young Adult, or Horror, and see what keywords fit. You should come up with lots of good choices, which you can use over and over.

For more information, including :Common Keyword Mistakes”, How to Know if you have the Right Keywords, Search Volumes, and more,  pick up the book below:

‘THE UNTIMATE SEO KEYWORD REFERENCE GUIDE”
by Gary Bernier and Stephen Semple.

Happy Searching,
Paula